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Ux writer definition8/31/2023 One of the easiest ways to distinguish between UX writing and copywriting is to think about where you encounter the copy. UX writing and copywriting are encountered in different places Copywriters are an integral part of the marketing team, working closely with email marketers, social media managers and performance marketers. Rather, they produce materials to market the product. Copywriters aren’t typically involved with the design of the product itself. UX writers are an integral part of the product team, working in collaboration with product managers and UX and UI designers to ensure that good copy is designed into the product from the very start.Ĭopywriting, on the other hand, sits within marketing. UX writing belongs under the UX design umbrella. UX writing and copywriting belong to different disciplines The exact goal of the copy depends on the context but it’s usually to promote a product or service and to help fulfil sales and marketing goals, such as increasing traffic (blog posts) or boosting sales (marketing emails). The main goal of copywriting is to attract new users or customers and to persuade people to convert in some way. It’s about enhancing the user experience, providing clarity and guidance while ultimately making things easier for the user. UX writing is not about persuading, converting or selling. UX writers write copy that helps the user find their way around the product and guides them through the steps of a specific process. The main goal of UX writing is to facilitate the user experience of a digital product or service. UX writing and copywriting serve different purposes Now that we have a definition of both UX writing and copywriting, let’s consider the most important differences between the two. What are the main differences between UX writing and copywriting? In this case, the goal of the copy is to encourage the recipient to visit the grüum website and make a purchase. Here we have an email from skincare company grüum. The copy you see in marketing emails is also a form of copywriting. Copywriting example: grüum marketing email That’s the difference between UX writing and copywriting. This webpage copy is very different to the app copy we looked at earlier, which has been written not to persuade new users of Ada’s value but to guide existing users through a specific process. The goal of this website copy is to convince the user of the value that Ada can offer, encouraging them to learn more about Ada and, ultimately, persuade them to download the Ada app. This copy, likely written by a marketing copywriter, explains who Ada is, what they do and why they should be considered experts in their field. The following screenshots contain copy from the “About us” page of the Ada website. Let’s consider some real-world examples of copywriting and how they differ from the UX writing examples we looked at earlier on. Whitepapers and downloadable content pieces.For example: the text you find on a company website telling you about their product or service It’s the process of writing copy that is used in marketing and advertising materials, with the main goal of attracting new customers or users and persuading them to take a certain action, such as buying or subscribing to something. Here you can see how UX writing guides the user through the process of finding a place to stay via the Airbnb app.Ĭopywriting is a marketing discipline. You can see how the UX writer has written the copy to guide the user through the process of assessing their symptom(s). Here is some of the copy you might encounter when using the Ada app. UX writing example: The Ada health appĪda is an app for tracking and assessing health symptoms. Here are some real-world examples of UX writing. The best way to understand what UX writing is is to see it in action. Thank you!” or “You’ve now completed level 2. For example: “Your form has been submitted. Success messages that inform you of the completion of a task.Instructions that prompt you on what to do next.The messages you get when you interact with a chatbot.For example: entering the wrong password or failing to complete a certain action ![]() The error messages that pop up when something goes wrong.UX writing essentially covers all the words we see or hear when we use a digital product, like a website or an app. ![]() As such, the goal of UX writing is to create copy that guides the user through an interface, helping them to navigate the product and complete their desired tasks. UX writing is a subset of user experience (UX) design. It’s the process of planning and writing all the text that features on a digital product interface such as error messages, menu labels and button copy. UX writing is the art of writing copy to aid the user experience. ![]() What is UX? Why has it become so important? Could it be a career for you? Learn the answers, and more, with a free 7-day video course.
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